| Aden + Anais |
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Two Aussie mothers who moved from Australia to the United States in 1996. In preparation for the arrival of their children, Aden and Anais, went in search of cotton muslin wraps like the ones they had back home, a staple with Australian mothers. None of the wraps they found on the market in the US were the right size, they were too small to securely swaddle their babies. None of the materials the other wraps used were the same soft, breathable muslin cotton they were used to in Australia. So, they decided to make their own. Everywhere they went people would comment and ask them "where did you get the great wraps from?" Nurses in the hospital, pediatricians, obstetricians, lactation consultants, mothers in their baby groups and their friends all wanted the wraps for their own babies.
As a result aden + anais was established in 2004. |
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